ABOUT US

Our Story

Welcome to Pluck Customs, an Indie brand - where conformity ends and individuality begins. Why settle for what everyone else has when you can infuse your sneaker with your essence? We specialise in transforming footwear into a time-travelled, personalised expression that can not be purchased on the high street market. Join us in investing in the statement pieces and elevating your sneaker game.

April 2020 - It started as a hobby in a small room. The idea is a love child of lockdown and boredom during the pandemic. It was my own shoe that I painted and shared on Instagram. People loved it and that’s how it all began. Ever since I’ve known myself, I’ve loved painting and thought why not do it on a sneaker? Customised 10 pairs in India.

Dec 2021 - First client in London. I moved to London for my master's. Had to build a new client base from scratch. After months, a random girl approached me at the University to get a pair done as a present for her boyfriend.

Dec 2023 - Customised more than 30 pairs of sneakers.

March 2024 - Launch of our website.

Our mission is to enhance high-quality sneakers and customise them with meticulous craftsmanship and newness. Each pair talks about a time-travelled story. At our core, we embrace the artistry of high-quality leather paints and materials, blending them seamlessly with the intricate technique of painting and 'cut and sew' to craft exquisite footwear. Each step in our process is a testament to our commitment to excellence, where every stitch and stroke amalgamate to create shoes that epitomise style, durability, and unparalleled finesse.

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